How Cargo Empowers GTM Teams with Firecrawl

At Cargo, we’re all about helping our users build efficient Go-To-Market workflows. A key part of this involves analyzing webpage content for classification, personalization, and enrichment. That’s where Firecrawl came in and made a real difference for us.

We needed a reliable way for our users to scrape web pages to gather information like industry classification, tailor messages to specific needs, and enrich their data with valuable details. Firecrawl made this process effortless. Users can now easily scrape the content they need and integrate it into their workflows, passing the data to AI-powered nodes for analysis. This generates structured outputs that are used in CRMs, outreach campaigns, or internal alerts like Slack notifications.

What we appreciate most about Firecrawl is the reliably clean and structured output it provides every time. It also offers an easy way for our non-technical users to perform multi-page crawling without any hassle. If we had to stop using Firecrawl, we’d definitely miss these features. In one sentence: Firecrawl is the most reliable scraping tool we’ve used, capable of handling any web page at scale.

We’re excited to continue working with Firecrawl and see how it helps our users achieve even more.